Skip to main content
  1. Blog
  2. Article

Jamie Young
on 26 April 2016

Ubuntu orange update

Design

Recently, you may have seen our new colour palette update in the SDK. One notable change is the new hex code we’ve assigned to Ubuntu Orange for screen use. The new colour is #E95420.

We have a post coming soon that will delve deeper into our new palette but for now we just wanted to make sure this change is reflected on our website while at the same time touching on it through our blog. Our Suru visual language has evolved to have a lighter feel and we’ve adjusted the hex value in order to fit in with the palette as a whole.

We’ve updated our brand colour guidelines to take into account this change as well. You can find the new hex as well as all the tints of this colour that we recommend using in your design work.

Related posts

Johann Wolf
27 April 2026

Why Web Engineering is great

Ubuntu Article

Like many software engineers, one of my first software development experiences started with creating my own web page. Since that time 20+ years ago, a lot has changed in the web landscape. Having worked a lot in web since then, I’d like to take a moment to reflect on what I think makes web great! ...

Miguel Divo
13 February 2026

From inspiration to impact: design students from Regent’s University London explore open design for their dissertation projects

Design Article

Last year, we had the opportunity to speak at Regent’s UX Conference (Regent’s University London’s conference to showcase UX work by staff, students, and alumni), where we engaged with students to make them aware of open design and their ability to contribute design skills to open source projects. The talk sparked great discussion, and we ...

Miguel Divo
19 January 2026

Showcasing open design in action: Loughborough University design students explore open source projects

Design Article

Last year, we collaborated with two design student teams from Loughborough University in the UK. These students were challenged to work on open source project briefs. Team 1 focused on non-code contributions, while Team 2’s brief was to create a unified documentation experience, giving them a chance to apply their design skills to real-wo ...